Howdy! Welcome to the home for All Erin Wright Author Knowledge. 😄 Here are current, happening-now offerings:
One-on-one Consultations – If you'd like to book a consultation with me where you and I sit down via Zoom for an hour and we discuss everything you want to know about being a successful Wide author, this is where you'll make that happen. I've chatted with over 500 individual authors, helping them take their Wide career to the next level. I'd love to chat with you too!
Intermediate Kickstarter Class – Do you have the basics of the Kickstarter platform down, and are ready to take things to the next level?
Fiona will be laying it out for us in this intermediate class. If you took the Foundational class or have already run a couple of Kickstarters that didn’t do much 😬 this is the class for you!
I'm co-teaching this class, which means I'm there to look pretty and ask all the questions, while Fiona shares her font of wisdom. For $69, she’s going to provide a roadmap that can add thousands to your bottom line! 💰
She knows her stuff!!
When I made the decision to return to being wide, I quickly realized that things had changed in the four years I had been strictly KU. Erin was recommended by a NYT bestselling author to help jumpstart my sales. I contacted her and we met for at least 3-4 times. After our first meeting, I immediately saw an improvement in my sales. She gave me tips on how each vendor works. I'm happy to report that so far this year, I've made more being wide than I did previously being strictly KU. I highly recommend that you hire Erin. She's going to make you work, but in the end, it was worth all the changes. I'm still having her check my sites to see how I can improve. Like I said, she knows her stuff.
Erin is the best!
My consultation with Erin in January 2022 completely altered the course of my author career. She knows what she is talking about and is able to deliver information tailored to your books, goals, and career. She is also incredible at sharing everything she learns, from her how-to videos, courses, and general publishing news. Self-publishing is a solitary endeavor, but Erin has nurtured a community that makes me feel supported, and like she always has my back. Best decision of my life. Thank you Erin!
I love Erin!
The day I discovered Erin was the day I started to view things about my author career that I hadn't ever considered before. She is amazing, and full of so much information its a joy to talk to her. She gives insightful and useful information that has benefited me in ways I never imagined. I look forward to talking to her and can't implement her suggestions fast enough. If you're considering booking a consultation, do it sooner rather than later otherwise you'll ask yourself why you waited.
You Don’t Have to “Go Wide” Alone
“Going Wide” can feel overwhelming, but working 1-on-1 with Erin Wright has made all the difference for me. From my first consultation with her, I’ve felt heard. She reviewed my catalog ahead of time, so our conversation wasn’t generic. It was specific to my situation and full of clear, actionable steps to get traction on the various online platforms.
A couple of years later, when I booked a follow-up, Erin still remembered my genre and readers. That familiarity meant we could go even deeper, uncovering fresh strategies to grow my business.
In between those sessions, I’ve also taken many of Erin's courses, and they’ve been just as practical and encouraging. What stands out most, though, is Erin herself—her genuine curiosity, the personal relationships she’s built with industry contacts, and the way she cares about indie authors’ success. She’s become a trusted partner on my publishing journey, and I’m so grateful to know I don’t have to walk this wide path alone.
The best in the biz!
I always turn to Erin when I need guidance or reassurance that the next moves I'm making as a wide author are the right ones. She's so knowledgeable and encouraging and I always leave our conversations feeling optimistic about my author career. It's worth every penny to get a one-on-one consult with her!
Loads of useful information!
I had a consult with Erin, and it was super helpful. She knows a LOT about the wide retailers and how to get traction on them. I've also taken some of her courses and let me tell you that they are worth the time and money. My Google sales have doubled (some months tripled) since implementing her suggestions.
I love working with Erin!
Doing consultations with Erin is always informative, insightful, and so helpful! Working with her has helped me get to where I am today in my career. Erin helped me make big decisions when it came to publishing, and it was very nice having someone who knows the industry to bounce ideas off of and get advice from. Because of Erin, I'm a wide author, and I'm able to maximize that from the tips and tricks she has given me. I enjoy chatting with Erin, and I would definitely do more consultations with her in the future!
Personalized and well-informed consultation
Erin is hardwired to help you get the best out of your catalog even if you've been publishing for years or to help you start your publishing career (if you're just getting started) on solid footing. She's knowledgeable and generous, and she genuinely loves seeing authors build successful publishing platforms. Book your consultation with her today. Seriously. It may be one of the best investments you can make toward your publishing goals.
Erin has spent years building knowledge of our industry through intensive research, discussing the business with hundreds if not thousands of authors, and going right to the source—chatting directly representatives from Apple, Barnes & Noble, BookBub, and more. Not only does she have the know-how, she has the heart. She WANTS to see authors succeed. She wants to see YOU succeed. You can expect her to be well familiar with your catalog before your consultation begins and that the information she provides will be tailored to you specifically. But be prepared for a firehose of info and a long list of homework!
Valuable and actionable insights that led to immediate improvements
I've had a few consultations with Erin, and each time I'm able to make some immediate changes to my "stuff," whether it's my blurbs, my keywords, how stuff is arranged on Google Play... and within 2 months, I can see the improvement in my sales. Erin doesn't sugarcoat anything—if you need to change something because it's not very good, she'll tell you (though not unkindly!), and her advice has made a big, positive difference in my author business.
Best decision I made as an author
My first consultation with Erin Wright was in July 2022. I know the date because I had the option of recording the meeting, and the timestamp shows up. I've gone back over that recording several times, picking out different areas I wanted to work on.
What made me seek Erin's advice was hearing other authors talk about how they had benefited from what she suggested. I've since had three other consultations with her, and each has been more targeted than the last. As I learn and grow, I'm able to gain more insight from Erin, because her connections in the industry have shaped how I look at my author business.
She's always been supportive, listening to me and asking questions to get a feel for what my needs were. She made me feel safe talking to her. She's not judgmental or critical. Her acceptance and openness have been two of the most valuable aspects of working with her.
After discussing decisions with Erin, I've never felt pressured to take her advice or to move forward faster. I feel seen and valued as a person and a writer. I'm more confident in decisions because I've learned so much from Erin, and her advice has paid off over the long run.
Because of her guidance, I have better-designed covers, blurbs, promo material, and I've created solid plans. Bonus: I'm more confident as an author. If you're considering a coaching session with Erin, don't hesitate. The sooner you decide, the more time you have to implement changes that advance your career.
One of Erin's Earliest Author Consultations
I was one of Erin's earliest consultations. I was moving my catalog from KU to wide, and I wanted to discuss my plan with her. I'm usually of the mind that I'd rather do something right once, than throw something quick together and have to re-visit several more times.
I found her very well informed and connected to the world of wide publishing, not to mention personable and a joy to chat with.
I have since attended many of the classes she has offered through Wide for the Win, and my experiences with those only reinforce my conclusion that Erin Wright is my go-to person when I don't understand some aspect of wide publishing.
I have never once regretted paying her for consultations, follow-ups, or classes... and I'd recommend anyone pursuing a wide publishing career get at least one consultation with her. I can't guarantee it'll change your life, but in my opinion, it certainly won't hurt.
Erin Wright is the best investment I’ve made in my author career.
Working with Erin Wright has been an absolute game-changer for my author business. Her deep knowledge of both writing and the indie publishing industry is incredible—she can see the big picture while breaking it down into manageable steps that don’t feel overwhelming. Erin has the most calming presence of anyone I’ve ever met. She’s talked me off more than one ledge, offering realistic, actionable options that help me move my business forward. She’s honest without being harsh, motivating without being pushy, and always focused on helping me succeed. If you’re looking for someone who truly understands indie publishing and how to help you thrive in it, I can’t recommend Erin enough
Game Changer!
Since 2023, I've been meeting with Erin to stratigize, opitimize, and improve every facet of my business. From platforms and distribution, product pages and metadata, bookmaking and backmatter, pricing and promotions, and all the other millions of things, we've covered them all. She's a wealth of practicticed knowldge, a pleasure to spend time with, and she happens to be kind and considerate to boot. A no brainer in today's saturated market.
Erin is Amazing
I had like three sales on retailers for over a year, but after implementing Erin's suggestions from our consultation, I saw IMMEDIATE results. She knows her stuff and she is really fantastic at letting you know what will work specifically for you and your business.
Detailed, professional, and kind
I've had two consultations with Erin, and she has been helpful and kind in both. She reviewed my books and marketing in detail and with utmost professionalism and gave me tips to improve everything from my covers to my backmatter to my distribution. And I know her advice was personalized, because I've heard her give general advice to big audiences that doesn't match what she told me, but she gave me very specific reasons for why she recommended a different strategy for my particular circumstances. Now that I've revamped with her advice, I'm happy with what I'm doing, but when I'm ready to branch out again, she can expect to hear my polite knock on her door. And I know she'll be ready and smiling.
My career got an upgrade with Erin
Back in 2021, I made the decision to go wide and booked my first consultation with Erin. She helped me make the leap, guided me as I split my two genres into separate pen names and gave me the confidence to boost my author career.
The work hasn't been easy (most times I come away from a chat with her with a massive to do list that in the end proves to be just what I need to take things to the next level). I've seen growth on wide platforms, gotten a couple of BookBub Featured Deals, improved my print sales and made the jump with audiobooks and large print editions. I would not be where I am today without Erin's support and knowledge. I couldn't imagine a better mentor.
If you want to receive email updates on new class announcements, openings in my calendar, and anything else I think you might find useful as a Wide author, be sure to sign up for my author email list by using the sign-up form to the right
You can also check out this page for a round-up of articles I've written and podcasts I've appeared on
Or keep reading for summaries of all of my past classes, and information on how to take replays that are currently available...
Sign up for my author email list below! 👇
Classes Available for Replay
I began teaching classes via Zoom starting in March of 2023, systematically working my way through the knowledge that authors need to be a successful Wide author. This is an ongoing process, but as I finish teaching each class live, I then make the class available for replay. The replays are offered through our online community, so you do have to join said community before you can take these classes.
Here are the steps:
- Sign up for Wide for the Win (this membership is completely free!)
- After you're signed up, you'll need to be logged into the group
- From here, you can:
- Click on Courses on the top of the page (you can also find the direct link to Courses here); or
- Click on a specific course that you're interested in below
- You'll pay for the course inside of our community, and access all course materials and replays there too
Here are the classes currently available for replay:
Wide Foundation Course – $59
- Distributor vs direct – what I suggest in which situation
- Wide algos vs Amazon’s algos – why long preorders are such a boon on Wide platforms; why switching between KU and Wide causes so many problems (both in terms of algos and working with Wide storefront employees)
- The four parts of the metadata that is always search indexed, and why that matters
- The fifth part of the metadata that is sometimes search indexed and sometimes not, and how to use that info when uploading books to storefronts
Wide Intermediate: Part 1 – $79
- How searches work across platforms (demonstrated in real time)
- What you (probably) didn’t know about Kobo Plus
- In-house promos on Apple, Kobo, and BN, both for released books and preorders
- Promotions tab on GP to boost in-house sales + GP optimization tips
- Overdrive promos (whether you get to them through Kobo or D2D)
- Pricing your ebooks for libraries (a handy-dandy rule of thumb)
Wide Intermediate: Part 2 – $79
- The why behind the success of free first-in-series promotions specifically for Wide authors
- How to advertise your free first in series (FIS) and keep the downloads coming (including paid newsletters, in-house promos, and cross-promos with other authors)
- Should you rotate between free FIS? How many should you have at a time?
- What is the difference between permafrees and newsletter magnets? Should you use the same book for both purposes?
- Using multi-author boxsets to promote your catalog to new readers
BookBub Prep Class – $99
- Applying for a BookBub Featured Deal – the kind that tends to be the most useful, how to increase your chances of getting one, etc
- Now that you have one, how to prepare. Should you stack other paid newsletters around it? Should you discount other books in the series? Should you change backmatter? What about in-house promos? Swapping with other authors? Let’s go through it all
GooglePlay Tips 'N Tricks – $99
- Why it is that GooglePlay operates so differently from any other platform out there – why it is that what you do on Amazon, Apple, Barnes & Noble, etc, does not work at all on GooglePlay, and what you can do to work with the GooglePlay platform instead of against it
- Optimization tips specifically for your books on GooglePlay
- Learning how to use spreadsheets to make changes to book listings faster, easier, and more accurately
- Using the tools that GooglePlay offers to organically increase your visibility of your books
- How information off the GooglePlay platform changes search results on the GooglePlay platform
- NOTE: These tips are useful for books in any language, in any genre, and in either ebook or audiobook form (human or AI). GooglePlay does not sell print books, so this class does not touch on optimizing your print catalog
Audiobooks on YouTube – $149
- Why you'd want to upload your audiobooks (human narrated or AI narrated) to YouTube to begin with (HINT: Because you can make a lot of money doing it!)
- How uploading to YouTube will increase your visibility and sales on other platforms too
- The best upload schedule to maximize your visibility
- How to optimize your video listings so YouTube shows them to the right viewers
Print 101: Print Foundation – $59
PLEASE NOTE: It is not necessary to take this class before moving onto Print 201, as long as you have a firm grasp of the following concepts:
- What is an ISBN?
- Where do I get an ISBN? Do I need to purchase one, or can I use a free one?
- Do I need to purchase a barcode?
- Should I have the price of the book on my covers?
- Which of the Big Five ebook stores also sell print books?
- What is Print on Demand (POD) vs Offset Printing?
- Why is print not nearly as dominant in the indie world as it is in the trad pub world?
- What is case laminate vs dust jacket?
- What is library binding – is that the same as hardcover?
- How much and what kind of backmatter (and front matter) should I include in my print books?
- Should I put out a discreet version of my print books? (This question is specifically geared towards romance authors)
- What should the dimensions of my adult fiction print book be?
- How do I format the interior of a print book – Atticus? Vellum? InDesign? Use D2D? Hire someone?
- What is a gutter? A margin? What numbers should I put where in Vellum? What font type and/or font size should I pick?
- Why does my cover designer care what paper type I choose (white vs cream)? And what is this groundwood option in Ingram?
- Is a cover designed using Amazon’s template also usable on Ingram, or vice-versa?
- Why is there this concept in the print world that I should give discounts and allow returns? Where did that start and why does it continue?
- NOTE: Please understand that I am going to be explaining the reason why discounts and returns exist, not if you should allow them for your own books (and if you do choose to allow them, what settings you should select). That part comes in Print 201. Speaking of...
Print 201: Print Options & Distribution – $79
- There are two main types of Print on Demand (POD) print companies out there:
- Those that are focused on helping you sell in bookstores, libraries, and other retail spaces
- Those that are focused on helping you sell directly off your website
- Understanding which companies do which is VERY helpful, so let's get clear on that!
- Speaking of, we're going to discuss the pluses and minuses of each of these companies:
- IngramSpark
- KDP Print
- D2D Print
- BN Press
- Lulu
- BookVault
- We'll put together a distribution strategy to get your books into both physical bookstores and onto book websites (such as Amazon, Waterstones, etc)
- Which print book formats (paperback, hardcover, regular print, large print) should you focus on getting stocked in physical bookstores?
- We'll go through the discount and return policy choices available, and which options make sense in which situation
- Which combination of site(s) should you use (IngramSpark and/or Amazon and/or BN Press and/or D2D Print and/or Lulu and/or BookVault) to reach your goals? We'll make sure you have a clear answer by the end of the class
- We'll finish up by discussing a preorder strategy for Barnes & Noble, Amazon, and IngramSpark
Print 202: IngramSpark Optimization – $79
- Step-by-step process for uploading to IngramSpark to maximize your visibility on the site, and thus organically maximize your earnings
- IngramSpark is one of the most complicated platforms out there to upload to, but it doesn't have to cause you to pull your hair out! Let's go through it together, and I'll help you figure out which fields to focus on, and which ones to skip
- If you want your books to be picked up by libraries and/or bookstores, uploading to IngramSpark is a must. This class will make the process as simple as possible
Print 203: Large Print Creation – $49
NOTE: If your readership skews a little older, large print may be a very useful format to put your books into! I sell more large print books than I do regular print books, and I make more per sale too. This mini class can get you on your way quickly
- How to create a large print version of your book – what needs to be changed and what doesn't
- How to minimize page count and maximize royalties
- What trim size to use
- Where to upload the large print versions once you've created them
- Hardcover? Soft cover? We'll talk about it all
Selling More Books by Selling to Libraries – $99
So many classes and books out there focus on how to sell to readers. This class teaches you how to sell to libraries. In it, we discuss...
- Why you'd even want to get your books into libraries to begin with (hint: Getting your books into libraries increases your readership)
- Libby vs Overdrive
- Indie Author Project – what it is and why you might want to participate
- IngramSpark vs Baker & Taylor
- Who to talk to at a library about purchasing your books
- What a one-sheet is, and how to make one
- Go through three approaches you can take to get your books considered by libraries that ranges from easy to difficult
- We discuss all three format types (ebooks, audiobooks, and print books)
Expected Read-Through Rates for Permafrees - FREE
Discover what to expect from permafree book promotions and how to improve your results in this quick, FREE mini-course. 🚀📚
Use Trade Reviews to Boost the Launch of Your Next Book - $49
-- Understand the difference between trade and consumer reviews
-- Choose the right trade review outlets (and avoid the duds)
-- Submit your book for review with both free and paid options include
-- Time your review submissions for maximum launch impact
-- Use good (and even not-so-good) reviews to boost credibility
-- Syndicate your review across platforms like IngramSpark, B&T, Bowker, and Amazon
-- Increase your chances of being stocked in libraries and bookstores
-- Decide if a trade review is worth the cost after publication
-- Create a review-powered launch plan that’s guided by strategy, not by chance
Foundations to Using & Understanding AI - $89
-Brainstorm fresh ideas for books, characters, subplots, and more
-Craft killer prompts to get better, more targeted responses
-Research efficiently (without falling for AI hallucinations)
-Generate marketing content like blurbs, taglines, and social posts
-Test out different writing voices, perspectives, and tones
-Use real AI tools like ChatGPT, Claude, Grammarly, and Sudowrite
-Understand the ethical and legal side of AI in publishing
-Avoid common mistakes and use AI confidently and creatively
Beginner's Kickstarter Class for Indie Authors - $39
-The difference between Kickstarter and GoFundMe (and why that matters)
-Common fears and misconceptions about Kickstarter, and why they’re usually wrong
-How to use crowdfunding to grow your author career long-term, not just fund a single project
-What makes a Kickstarter campaign successful
-What genres and projects work well (and what might struggle)
-How to set goals, define rewards, and design a compelling campaign, even if you’re starting from scratch